{"id":781,"date":"2026-10-08T06:33:05","date_gmt":"2026-10-08T04:33:05","guid":{"rendered":"https:\/\/www.mariaelenaluccerini.com\/?page_id=781"},"modified":"2026-11-13T10:01:51","modified_gmt":"2026-11-13T09:01:51","slug":"mercurio-studio-co-designed-management-software","status":"publish","type":"page","link":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/","title":{"rendered":"Mercurio Studio \u2013 From fragmented needs to software co-designed by competing businesses"},"content":{"rendered":"\n
\n

\u2190  Case studies and insights<\/a><\/p>\n\n\n\n

\n
\n
\n
\n

CASE STUDY   \u00b7   #INNOVATION   #SOFTWARE<\/p>\n\n\n\n

From fragmented needs to software co-designed by competing businesses<\/h1>\n<\/div>\n\n\n\n
\n
\n
\"\"\"\"<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\"Professionals<\/figure>\n\n\n\n
\n
\n

CLIENT<\/p>\n\n\n\n

Mercurio Studio<\/strong><\/p>\n<\/div>\n\n\n\n

\n

SECTOR<\/p>\n\n\n\n

Communications and marketing<\/strong><\/p>\n<\/div>\n\n\n\n

\n

PARTNERSHIP<\/p>\n\n\n\n

B.links<\/strong><\/p>\n<\/div>\n\n\n\n

\n

PARTICIPANTS<\/p>\n\n\n\n

15 people from six creative agencies, including CEOs, project managers, sales professionals and designers<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

Objective<\/h2>\n<\/div>\n\n\n\n
\n

Turn the day-to-day experience of six competing agencies<\/strong> into a shared foundation for designing management software that genuinely meets their needs, overcoming the difficulties they faced in translating needs and working processes<\/strong> into clear development requirements<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Key activities<\/h2>\n\n\n\n
\n
\n

01<\/p>\n\n\n\n

Comparing experiences, working processes and operational practices across the agencies<\/p>\n<\/div>\n\n\n\n

\n

02<\/p>\n\n\n\n

Reviewing the strengths and limitations of the management tools in use<\/p>\n<\/div>\n\n\n\n

\n

03<\/p>\n\n\n\n

Identifying and prioritising shared needs<\/p>\n<\/div>\n\n\n\n

\n

04<\/p>\n\n\n\n

Mapping the ideal workflow together<\/p>\n<\/div>\n\n\n\n

\n

05<\/p>\n\n\n\n

Translating the needs identified into practical guidance for development<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

Outcomes<\/h3>\n\n\n\n

<\/span>A shared vision for the new management software<\/strong><\/p>\n\n\n\n

<\/span>A common workflow defined<\/strong> around the agencies\u2019 real processes<\/p>\n\n\n\n

<\/span>Priority functions identified<\/strong> based on users\u2019 needs<\/p>\n\n\n\n

<\/span>Initial wireframes developed<\/strong> to show how the tool would work<\/p>\n\n\n\n

<\/span>A shared design document<\/strong> to provide a foundation for the developers\u2019 work<\/p>\n<\/div>\n\n\n\n

\n

New capabilities<\/h3>\n\n\n\n

<\/span>Turning individual experience into shared knowledge<\/strong><\/p>\n\n\n\n

<\/span>Collaborating towards a common goal, even across competing businesses<\/strong><\/p>\n\n\n\n

<\/span>Distinguishing real needs from solutions imagined in advance<\/strong><\/p>\n\n\n\n

<\/span>Translating day-to-day work into useful guidance for technology development<\/strong><\/p>\n\n\n\n

<\/span>Involving users in the design of the tools they will use<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Innovation begins when different experiences become a shared resource.<\/h2>\n<\/div>\n\n\n\n
\n
\n

TESTIMONIAL<\/p>\n\n\n\n

\n

\u201c<\/p>\n\n\n\n

The workshop enabled us to bring competing businesses around the same table and turn different experiences, needs and ways of working into a shared vision. Its value lay in surfacing users\u2019 real needs and translating them into practical guidance for designing a tool that would be genuinely useful in everyday work.<\/p>\n\n\n\n

Francesco Saracino<\/p>\n\n\n\n

CEO, Mercurio Studio<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

From the workshop<\/h2>\n\n\n\n
\n
\"Poster<\/figure>\n\n\n\n
\"Map<\/figure>\n\n\n\n
\"Workflow<\/figure>\n\n\n\n
\"One<\/figure>\n\n\n\n
\"Participants<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
\n

More case studies<\/h2>\n\n\n\n
\n
\n
\n
\"\"\"\"<\/div><\/div>\n<\/div>\n\n\n\n

#EDUCATION  #WORK<\/p>\n\n\n\n

From the gap between education and work to a training proposal co-designed by universities and businesses<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n\n\n\n

\n
\n
\"\"\"\"<\/div><\/div>\n<\/div>\n\n\n\n

#AI  #NETWORKING<\/p>\n\n\n\n

From networking to shared learning about AI among businesses in Emilia<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n\n\n\n

\n
\n
\"\"\"\"<\/div><\/div>\n<\/div>\n\n\n\n

#CUSTOMER MANAGEMENT  #RESPONSIBILITY<\/p>\n\n\n\n

From a siloed view to a shared customer journey, making interdependencies and responsibilities across functions visible<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Is your organisation<\/span> facing a similar challenge?<\/h2>\n\n\n\n
\n

If a case study or article has helped you recognise a dynamic in your organisation, we can start there, explore it and work out how to address it together.<\/p>\n<\/div>\n\n\n\n

\n
Let\u2019s talk \u2192<\/span><\/a><\/div>\n\n\n\n
View the other case studies \u2192<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2190  Case studies and insights CASE STUDY   \u00b7   #INNOVATION   #SOFTWARE From fragmented needs to software co-designed by competing businesses CLIENT Mercurio Studio SECTOR Communications and marketing PARTNERSHIP B.links PARTICIPANTS 15 people from six creative agencies, including CEOs, project managers, sales professionals and designers Objective Turn the day-to-day experience of six competing agencies into a shared […]<\/p>\n","protected":false},"author":1,"featured_media":313,"parent":740,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"mel_topics":"Innovation, Processes","mel_format":"","mel_subtitle":"","mel_link":"","mel_link_label":"","mel_date":"","mel_category":"","mel_type":"","mel_mode":"","mel_location":"","footnotes":""},"mel_topic":[23,25],"class_list":["post-781","page","type-page","status-publish","has-post-thumbnail","hentry","mel_topic-innovation","mel_topic-processes"],"acf":[],"yoast_head":"\nMercurio Studio: co-designing management software<\/title>\n<meta name=\"description\" content=\"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercurio Studio: co-designing management software\" \/>\n<meta property=\"og:description\" content=\"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Maria Elena Luccerini | Facilitatrice, formatrice & consulente\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T09:01:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mariaelenaluccerini.com\/wp-content\/uploads\/2026\/10\/innovazione-co-progettazione-software-gestionale-cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/\",\"url\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/\",\"name\":\"Mercurio Studio: co-designing management software\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/innovazione-co-progettazione-software-gestionale-cover.webp\",\"datePublished\":\"2026-10-08T04:33:05+00:00\",\"dateModified\":\"2026-11-13T09:01:51+00:00\",\"description\":\"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/innovazione-co-progettazione-software-gestionale-cover.webp\",\"contentUrl\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/innovazione-co-progettazione-software-gestionale-cover.webp\",\"width\":1920,\"height\":1440,\"caption\":\"Professionisti di sei agenzie creative co-progettano con post-it un nuovo software gestionale durante il laboratorio.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/mercurio-studio-co-designed-management-software\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercurio Studio \u2013 From fragmented needs to software co-designed by competing businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/\",\"name\":\"Maria Elena Luccerini | Facilitatrice, formatrice & consulente\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mariaelenaluccerini.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercurio Studio: co-designing management software","description":"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/","og_locale":"en_US","og_type":"article","og_title":"Mercurio Studio: co-designing management software","og_description":"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool","og_url":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/","og_site_name":"Maria Elena Luccerini | Facilitatrice, formatrice & consulente","article_modified_time":"2026-11-13T09:01:51+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.mariaelenaluccerini.com\/wp-content\/uploads\/2026\/10\/innovazione-co-progettazione-software-gestionale-cover.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/","url":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/","name":"Mercurio Studio: co-designing management software","isPartOf":{"@id":"https:\/\/www.mariaelenaluccerini.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/#primaryimage"},"image":{"@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mariaelenaluccerini.com\/wp-content\/uploads\/2026\/10\/innovazione-co-progettazione-software-gestionale-cover.webp","datePublished":"2026-10-08T04:33:05+00:00","dateModified":"2026-11-13T09:01:51+00:00","description":"The Mercurio case study: six competing agencies turn real needs and processes into requirements and co-design a new management software tool","breadcrumb":{"@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/#primaryimage","url":"https:\/\/www.mariaelenaluccerini.com\/wp-content\/uploads\/2026\/10\/innovazione-co-progettazione-software-gestionale-cover.webp","contentUrl":"https:\/\/www.mariaelenaluccerini.com\/wp-content\/uploads\/2026\/10\/innovazione-co-progettazione-software-gestionale-cover.webp","width":1920,"height":1440,"caption":"Professionisti di sei agenzie creative co-progettano con post-it un nuovo software gestionale durante il laboratorio."},{"@type":"BreadcrumbList","@id":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/mercurio-studio-co-designed-management-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mariaelenaluccerini.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Mercurio Studio \u2013 From fragmented needs to software co-designed by competing businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.mariaelenaluccerini.com\/en\/#website","url":"https:\/\/www.mariaelenaluccerini.com\/en\/","name":"Maria Elena Luccerini | Facilitatrice, formatrice & consulente","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mariaelenaluccerini.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/pages\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":3,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/pages\/781\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/pages\/781\/revisions\/1129"}],"up":[{"embeddable":true,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/pages\/740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"mel_topic","embeddable":true,"href":"https:\/\/www.mariaelenaluccerini.com\/en\/wp-json\/wp\/v2\/mel_topic?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}