{"id":803,"date":"2026-10-08T06:32:14","date_gmt":"2026-10-08T04:32:14","guid":{"rendered":"https:\/\/www.mariaelenaluccerini.com\/?page_id=803"},"modified":"2026-11-13T10:02:09","modified_gmt":"2026-11-13T09:02:09","slug":"eco-coop-onboarding-belonging","status":"publish","type":"page","link":"https:\/\/www.mariaelenaluccerini.com\/en\/case-studies\/eco-coop-onboarding-belonging\/","title":{"rendered":"Eco Coop \u2013 From an onboarding process that informs to an experience that creates a sense of belonging"},"content":{"rendered":"\n
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\u2190  Case studies and insights<\/a><\/p>\n\n\n\n

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CASE STUDY   \u00b7   #ONBOARDING   #BELONGING<\/p>\n\n\n\n

From an onboarding process that informs to an experience that creates a sense of belonging<\/h1>\n<\/div>\n\n\n\n
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\"\"\"\"<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\"The<\/figure>\n\n\n\n
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CLIENT<\/p>\n\n\n\n

Eco Coop<\/strong><\/p>\n<\/div>\n\n\n\n

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SECTOR<\/p>\n\n\n\n

Facilities management<\/strong><\/p>\n<\/div>\n\n\n\n

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PARTICIPANTS<\/p>\n\n\n\n

Cross-functional team from HR, administration, operations, marketing and sales<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Objective<\/h2>\n<\/div>\n\n\n\n
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Rethink onboarding as an experience that does more than transfer information and help people become operational: one that helps them understand the organisation\u2019s culture, values and ways of working<\/strong>. Build a shared 90-day support journey<\/strong> that can be repeated for future hires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Key activities<\/h2>\n\n\n\n
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01<\/p>\n\n\n\n

Reviewing onboarding experiences and surfacing what had helped or hindered welcome, orientation and integration<\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Identifying what new starters need at different stages of the journey<\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Designing and combining two possible onboarding experiences into one shared journey, defining key moments, people, content, tools and approaches<\/p>\n<\/div>\n\n\n\n

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04<\/p>\n\n\n\n

Defining review and feedback points and KPIs to monitor how onboarding is progressing and how effective it is<\/p>\n<\/div>\n\n\n\n

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05<\/p>\n\n\n\n

Co-creating the first onboarding content, including short videos made by internal colleagues with AI support<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Outcomes<\/h3>\n\n\n\n

<\/span>A defined 90-day onboarding journey<\/strong>, from pre-boarding through subsequent support, review and feedback<\/p>\n\n\n\n

<\/span>Key moments, content, tools and people involved defined<\/strong> across the full journey<\/p>\n\n\n\n

<\/span>Roles and responsibilities clarified<\/strong> so that welcoming new starters becomes a shared process rather than resting with individuals<\/p>\n\n\n\n

<\/span>A monitoring system defined<\/strong>, with review points, feedback and KPIs to assess progress and onboarding success<\/p>\n\n\n\n

<\/span>A practical action plan<\/strong> for developing and implementing the new onboarding journey<\/p>\n\n\n\n

<\/span>Initial internal content co-created<\/strong>, telling the organisation\u2019s story through the people who experience its culture every day<\/p>\n<\/div>\n\n\n\n

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New capabilities<\/h3>\n\n\n\n

<\/span>Seeing onboarding from the perspective of a new starter<\/strong>, recognising their needs, feelings and possible moments of uncertainty<\/p>\n\n\n\n

<\/span>Bringing operations, relationships and organisational culture together<\/strong> in one experience<\/p>\n\n\n\n

<\/span>Turning past experiences into design principles<\/strong> for future starters<\/p>\n\n\n\n

<\/span>Recognising that welcoming new colleagues is a shared responsibility<\/strong> involving different people and functions<\/p>\n\n\n\n

<\/span>Monitoring and improving onboarding independently over time<\/strong>, using feedback and measures to adapt the journey to people\u2019s and the organisation\u2019s needs<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Onboarding is the first moment when organisational culture stops being something you say and becomes a sense of belonging.<\/h2>\n<\/div>\n\n\n\n
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TESTIMONIAL<\/p>\n\n\n\n

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\u201c<\/p>\n\n\n\n

The process helped us rethink onboarding by genuinely putting ourselves in the shoes of someone joining the company and turning different experiences and needs into a shared process. We now have a structured 90-day programme, with clear responsibilities, feedback points and measures of effectiveness, which we can continue to monitor and improve independently.<\/p>\n\n\n\n

Valentina Brugali<\/p>\n\n\n\n

HR Manager, Eco Coop<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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From the workshop<\/h2>\n\n\n\n
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\"The<\/figure>\n\n\n\n
\"Participants<\/figure>\n\n\n\n
\"Two<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n
\"A<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
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More case studies<\/h2>\n\n\n\n
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#PROCESS  #EFFICIENCY<\/p>\n\n\n\n

From a fragmented process that creates inefficiency to shared, self-directed management<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n\n\n\n

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#MERGER  #IDENTITY<\/p>\n\n\n\n

From four businesses and countless questions to one organisational identity and a clear position<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n\n\n\n

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\"\"\"\"<\/div><\/div>\n<\/div>\n\n\n\n

#HEALTHCARE  #SYSTEM<\/p>\n\n\n\n

From distributed expertise to system-wide capability across Italy\u2019s major hospitals network<\/a><\/h3>\n\n\n\n

Read the case study  \u2192<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Is your organisation<\/span> facing a similar challenge?<\/h2>\n\n\n\n
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If a case study or article has helped you recognise a dynamic in your organisation, we can start there, explore it and work out how to address it together.<\/p>\n<\/div>\n\n\n\n

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Let\u2019s talk \u2192<\/span><\/a><\/div>\n\n\n\n
View the other case studies \u2192<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2190  Case studies and insights CASE STUDY   \u00b7   #ONBOARDING   #BELONGING From an onboarding process that informs to an experience that creates a sense of belonging CLIENT Eco Coop SECTOR Facilities management PARTICIPANTS Cross-functional team from HR, administration, operations, marketing and sales Objective Rethink onboarding as an experience that does more than transfer information and help […]<\/p>\n","protected":false},"author":1,"featured_media":279,"parent":740,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"mel_topics":"Training, Organisational 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