CASE STUDY · #EDUCATION #WORK
From two worlds meeting too late to a bridge between talent and work

CLIENT
b.links Creativity Management
SECTOR
Training and professional development
PARTICIPANTS
12 people from four generations, aged 16 to 59, including students, young professionals, managers and business owners
Objective
Bring different generations and perspectives into dialogue about the world of work, understand which skills young people really need and co-design learning experiences that are closer to the needs of young people and organisations.
Key activities
01
Sharing experiences, expectations and challenges from different generations and roles
02
Exploring the gaps between young people’s preparation and the needs they encounter at work
03
Identifying the technical, interpersonal and organisational skills to strengthen
04
Discussing which learning approaches are most effective
05
Turning the contributions into training needs, priorities and proposals
Outcomes
Priority skills to develop, identified through discussion between young people and the world of work
Shared learning needs across different generations and roles
Characteristics of effective learning experiences defined from the learners’ perspective
Practical priorities and proposals for bringing learning closer to work experience
A participatory document for b.links to use as a foundation for developing new learning programmes
New capabilities
Bringing different generations, roles and experiences into dialogue
Turning individual experiences into shared learning needs
Connecting skills, practical experience and organisational context
Designing programmes with the people they are for, rather than only for them
Preparing young people for work means bringing learners into dialogue with those who experience work every day.
TESTIMONIAL
I realised that discussion is invaluable, and today, for the first time, I felt heard.
Paolo Ferrante
Illustrator
I’m taking away the realisation that I can ask questions without worrying, and that I can try, fail and try again in order to understand.
Student
A genuine conversation between younger generations, managers and business owners, bringing out expectations, different visions and the grey areas that need to be addressed. Maria Elena created a fertile environment for collaboration and inclusion, making the exchange meaningful and generative.
Paola Fiorio
Business owner
A workshop rich in discussion and ideas, bringing different generations into conversation about talent, education, work and skills. It showed how valuable it can be, at any age, to exchange views with people who believe in what they do.
Francesca Amato
Co-founder, Flow Agency
From the workshop









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